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Private label Granola bar manufacturing

Combine oats, nuts and seeds in a visibly textured granola bar. Choose a crisp or chewy bite to match the brief.

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Granola bar — Illustrative product image
Illustrative product image

Flavor and bite texture

Balance oat content, roasting and binder levels for flavor, cohesion and controlled crumbling.

What belongs in the first product brief?

Start with where and how the product will be eaten. Breakfast use, an on-the-go snack and a professional kitchen do not necessarily need the same texture or portion. Explain what you like in a reference product, which ingredients you want to exclude and your target price range. Separate the first order quantity from the annual sales forecast. This makes it possible to assess a sample against its sales channel and manufacturing needs as well as its taste.

Control and traceability

Assess cereal and nut allergens, oxidation, breakage and moisture transfer through storage.

Let’s discuss your product.

Share your product, sales channel, packaging preference and estimated order quantity. Define sampling and manufacturing requirements together.

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