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Private label Protein bar manufacturing

Develop a protein bar that also works as an enjoyable everyday snack. Cocoa, nut and other flavor options follow the target audience.

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Protein bar — Illustrative product image
Illustrative product image

Flavor and bite texture

Balance the protein source, binder and fat for sweetness, softness and mouthfeel.

What belongs in the first product brief?

Start with where and how the product will be eaten. Breakfast use, an on-the-go snack and a professional kitchen do not necessarily need the same texture or portion. Explain what you like in a reference product, which ingredients you want to exclude and your target price range. Separate the first order quantity from the annual sales forecast. This makes it possible to assess a sample against its sales channel and manufacturing needs as well as its taste.

Control and traceability

Include protein-source allergens, nutrition and storage hardening in the control plan.

Let’s discuss your product.

Share your product, sales channel, packaging preference and estimated order quantity. Define sampling and manufacturing requirements together.

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